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The NEW Phase One XF Camera IQ3 Digital Back and Lenses

By Kevin Raber

• See the revue and great video with Kevin and Lau Norgaardat Phase One HQ

Call Direct Digital Imaging today to order your Luminous Landscape XF revue on:-

The New Phase One XF Camera System

Click here to go direct to video.

June 2, 2015 by Kevin Raber

Publisher of Luminous-Landscape

Click here to go to the Luminous-Landscape revue

Today Phase One debuts their new medium format XF camera, 3 new IQ3 digital backs and 2 new lenses. This is a big day for Phase One as it finally closes the chapter on the DF+ camera body.

The XF camera is done right! Finally there is an outstanding lens line up as well as an excellent digital back and the camera body that goes between them.

Phase One faces some challenges in today's market and the XF Camera couldn't have arrived at a better time. The medium format market is misunderstood by many - as evidenced in the Luminous-Landscape forum.

This is a segment that, for as long as I can remember, people have been saying would disappear. It's kind of funny as that is not the case. Look at the rumors we are hearing now about other companies thinking about getting into medium format. Look at the fact that for all these years Phase One has not only survived but has grown significantly.

Phase One plays to the top of the pyramid. They have dedicated dealers though out the world and these dealers sell to a select market. Hasselblad, Kodak and others have tried to knock down Phase One, yet none has. While Phase One acknowledges the new 50MP cameras that are being introduced and know a lot of people will be looking at them, they don't get distracted from whom their real customer are.

The versatility of Phase One backs being modular and being able to be used on many different systems has always been a strength. The new Phase One "A" camera system developed in cooperation with Alpa Camera is just another segment. There is also something to be said about a Phase One file.

 If you have never experienced seeing a Phase One file or what a high megapixel image looks like, you are missing a real treat. There is a feel and quality that has to be seen.

And do play the video with Kevin and Lau Norgaard at Phase One HQ towards the bottome of the page.

Click here to go to the Luminous-Landscape revue